Projects
Princess at Boot
25+ years. 2,145m². 11 yachts.
Our
Goal
To create an exhibition environment worthy of one of the world’s leading luxury yacht brands, while solving the considerable technical challenge of presenting multiple yachts, hospitality areas, private spaces and live activations within one seamless experience.
It needed to feel effortlessly Princess, even when the logistics behind it were anything but.
The
Detail
Extreme Exhibitions has worked with Princess Yachts for more than 25 years.
That longevity matters. It means our team understands not only the brand and its audience, but also the complex operational detail involved in delivering its international exhibition presence.
At boot Düsseldorf, Extreme created a spectacular 2,145m² environment showcasing 11 yachts, including a specially engineered three-tier structure designed around differing bathing platform heights.
The environment was carefully zoned across public areas, premium hospitality, private meeting spaces and controlled V-VIP access, with sculpted architecture, luxury finishes and large-scale digital displays creating an unmistakably Princess experience.
Behind the scenes, our long-standing in-house team manages everything from design and planning to build, logistics, dismantling and storage.
And because yacht line-ups can change just weeks before the show, flexibility is critical. The stand is engineered to adapt, allowing our team to respond quickly without compromising the finished environment.
Sustainability is designed in too, with reusable steelwork, rigging, branded surrounds, counters and furniture forming part of a smarter long-term exhibition programme.
Extreme also manages live activations and event delivery, ensuring the experience continues long after the doors open.
Twenty-five years later, we’re still evolving it together.
“It is essential the stand design and construction reflect the quality of the products on display…”
Extreme Exhibitions have always been successful in achieving this.
